KELLY JONES

Fashion has always been in the fabric of my being. From a little girl who loved playing dress-up to a mother of three with a penchant for statement sunglasses and a great handbag, I have always appreciated the way fashion shows a part of who we are before we even say hello. Believing in the sentiment behind each item, I often save special pieces for my daughter, knowing that trends always come back, and there is nothing better than vintage Chanel.

I first entered the fashion world as a buyer and manager at a popular boutique in Raleigh, NC. For eight years, I worked at Shop 20-12 traveling to NYFW, visiting showrooms, and meeting designers. As a working mother, fashion has given me a creative escape from daily routines. It inspires me and boosts my confidence, empowering me when I wear something that makes me feel my best.

In 2013, I became a Founding Member and Managing Director at Beautycounter, leading a team of over 4,000 Brand Advocates for 11 years. The brand's safe, high-performing products fit my style and values. Now, I am excited to start a new chapter with The Book and look forward to having all my fashion needs in one place!